Sally Beauty has a new partner — IBM.

IBM has announced an agreement with the retailer to digitally transform its commerce experience. The plan is a part of Sally Beauty’s “digital strategy evolution,” a press release states.

The program — and Sally Beauty’s vision — is being led by its agency of record, IBM iX, along with Bluewolf, an IBM Company and global consulting agency.

“Sally Beauty partnered with IBM iX to develop its brand strategy and connect seamlessly with delivery commerce experience design,” IBM states.

Joe Condomina, Chief Technology Officer at Sally Beauty says, “The retail industry is changing dramatically, and that requires us to continuously respond. The IBM iX and Bluewolf teams are helping us realize our vision of providing the immersive ecommerce experiences that our customers desire. Their deep expertise in user experience design, track record for delivering ecommerce solutions on Salesforce Commerce Cloud, and ability to work together frictionlessly is what drew us to the IBM iX and Bluewolf teams.”

Matt Candy, Global Leader, IBM iX, adds, “Success in retail requires a unified approach to brand, design and technology. IBM iX, with our Bluewolf practice, will provide a harmonious brand and experience strategy, combined with an innovative design system and the agility of the Salesforce platform to create a differentiated customer experience for Sally Beauty.”

Bluewolf will lead Sally Beauty through a complete commerce platform refresh to the Salesforce Commerce Cloud Storefront Reference Architecture to accommodate the latest Salesforce innovations, a mobile-first commerce site and an improved shopping experience.

Additionally, the breadth and scale of the Salesforce platform will allow Sally Beauty to integrate commerce, marketing, and customer service to support the delivery of seamless, connected customer experiences across the entire customer journey.